A conveyancing practice may receive substantial work through referrals. An estate agent or a bond originator hands over a name, and the client then does what everyone does: searches the name to see who they have been given.
That search is your website's real job. For a referral-led firm, it is confirming or undermining a referral that has already happened.
Reader one: the buyer or seller
They are in the middle of the largest transaction of their life, they have been handed a name by somebody else, and they are anxious. They want to know three things quickly.
Are you real and established? A physical address, named attorneys with actual photographs, how long the firm has been going. Make those details easy to find and verify.
Do you do this all the time? Conveyancing prominently, not buried as one item in a list of nine practice areas.
What happens next and how long? The single most valuable page you can build. Transfer explained in plain steps, with honest timelines and the things that commonly cause delay. It answers the question your reception is fielding every day, and a client who understands the process phones you less and trusts you more.
Reader two: the referring agent
The agent is managing their own risk. Referring a firm that is slow or unreachable damages their relationship with their client.
Give them what they need on one page: who to send an instruction to, direct contact details for the conveyancing secretary, your turnaround expectations, and how you keep parties updated. Most conveyancing sites have nothing addressed to the agent at all, which is a strange omission in a referral business.
Costs
Transfer costs are the question everybody has and few sites address. A page explaining what the costs consist of, who pays what, and what is prescribed versus what varies, can answer a practical question before the first call.
You do not have to publish a fee schedule. Explaining the structure is enough, and it gives the visitor useful context.
Local relevance
Conveyancing is regional. Your site should be clear about the areas you work in and the deeds office you deal with, written the way a person would say it rather than stuffed with suburb names.
What to leave off
Stock photographs of gavels and columns. Latin. A mission statement. Comparative claims about other firms, which require professional review as well as evidence.
A conveyancing site should be specific and useful. That is what the anxious buyer and the cautious agent are both looking for.
Next step: request a free Website Check, or see Baken’s website scope and pricing.