The platform decision affects how a site is edited, hosted and maintained. It should follow your content and workflow, rather than the designer’s default preference.
Two different starting points
WordPress provides a content management system with a database, themes and plugins. A static site delivers prebuilt pages. Either can use external services for features such as forms and bookings.
WordPress does not have to rebuild every page for every visitor: caching can serve saved pages and reduce server work. Both approaches still need sensible image handling, appropriate hosting and measured performance.
Who needs to publish?
If several people update content frequently, an established editing interface can be valuable. Define the approval process, permissions and training. A platform with a familiar dashboard may be a practical choice.
If the practice sends occasional changes to a studio, a static site can suit that arrangement. The editing job still exists; it sits with the studio instead of your team.
Compare the maintenance obligations
A WordPress site needs supported software, suitable access controls, backups and updates. A static site removes some server-side components, but hosting accounts, dependencies, forms and third-party integrations still need attention. Neither approach is maintenance-free.
Ask the provider to list the systems involved, how updates are tested and what happens when a service fails. Those answers are more useful than a general claim that one platform is always secure.
Choose for the brief
Baken generally builds static-first for professional practice sites and handles updates through monthly website maintenance. It keeps the publishing workflow straightforward for the client.
WordPress may suit an existing editorial team or a requirement supported well by its ecosystem. For complex bookings, commerce or accounts, assess the actual integration instead of assuming either platform is automatically the right answer.
The decision should be documented in the scope: what you can edit, who maintains it, what it costs and what you receive on handover.
Next step: request a free Website Check, or see Baken’s website maintenance plans.